Facebook has a new feature to dynamically show different ad formats and creative depending on the person to get optimal results. Here’s how…
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Facebook is rolling out a new ads feature that will make it easier to reach our intended audience with the best combination of primary text, title, and description using Multiple Text Options. This text variation feature isn’t a true A/B split test. It also isn’t the same as Dynamic Creative, though it certainly feels like… Read more »
Facebook Ads Edits that Trigger the Learning Phase
Before editing a successful ad set, know that certain edits will trigger the learning phase. If that happens, high performance may not return. Details here.
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Facebook ads don’t only need to sell. Use them to drive traffic to quality blog posts. Here’s why and how you can use this approach…
Create Facebook Split Test with Ad Set Duplication
You can create an A/B split test of an actively running Facebook ad set by duplicating it. Here are the steps to getting this done…